We Want Your Money. The Man Behind Amstrad Spain

We just want your money was a popular phrase from Alan Sugar, founder of Amstrad, as a provocative and honest response to the hackneyed slogans of many brands, which hypocritically boasted of their love for the customer. Alan wanted our money, yes, but he wanted something valuable in return: compact computers with integrated cassette player and monitor, or an all-in-one music system.

Alan Sugar's company revolutionised the market for compatible PCs by moving away from the path of large manufacturers such as IBM.

This history of Amstrad España tells the story of the brand's business adventure in our country. But it is the story of José Luis Domínguez's personal initiative and his relationship with his mentor, Alan Michael Sugar, with whom he shared his charisma and his idea of selling electronics products to families and companies at a popular price.

José Luis' small company, indescomp, ended up becoming the powerful Amstrad España, with a turnover of 30,000 million pesetas a year. The history of computers in Spain began to be written in golden letters in the 1980s.